UGC-NET – Paper II: Management (Code: 17)
Exam Cycle: June 2026
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COURSE OVERVIEW
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Subject Name: Management
Subject Code: 17
Conducting Body: National Testing Agency (NTA)
Paper Type: Paper-II – Management
Total Marks: 200
Total Questions: 100 MCQs
Mode: Computer Based Test (CBT)
Duration: 3 Hours (Paper I + II combined)
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COMPLETE LIST OF UNITS
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Unit I: Unit – I
Unit II: Unit – II
Unit III: Unit – III
Unit IV: Unit– IV
Unit V: Unit – V
Unit VI: Unit – VI
Unit VII: Unit – VII
Unit VIII: Unit –VIII
Unit IX: Unit –IX
Unit X: Unit – X
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UNIT-WISE DETAILED SYLLABUS
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Unit I: Unit – I
Topic 1: Management
• Concept
• Process
• Theories and Approaches
• Management Roles and Skills
Topic 2: Functions
• Planning
• Organizing
• Staffing
• Coordinating
• Controlling
Topic 3: Communication
• Types
• Process
• Barriers
Topic 4: Decision Making
• Concept
• Process
• Techniques and Tools
Topic 5: Organisation Structure and Design
• Types
• Authority
• Responsibility
• Centralisation
• Decentralisation
• Span of Control
Topic 6: Managerial Economics
• Concept & Importance
Topic 7: Demand analysis
• Utility Analysis
• Indifference Curve
• Elasticity & Forecasting
Topic 8: Market Structures
• Market Classification & Price Determination
Topic 9: National Income
• Concept
• Types and Measurement
Topic 10: Inflation
• Concept
• Types and Measurement
Topic 11: Business Ethics & CSR
Topic 12: Ethical Issues & Dilemma
Topic 13: Corporate Governance
Topic 14: Value Based Organisation
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Unit II: Unit – II
Topic 1: Organisational Behaviour
• Significance & Theories
Topic 2: Individual Behaviour
• Personality
• Perception
• Values
• Attitude
• Learning and Motivation
Topic 3: Group Behaviour
• Team Building
• Leadership
• Group Dynamics
Topic 4: Interpersonal Behaviour & Transactional Analysis
Topic 5: Organizational Culture & Climate
Topic 6: Work Force Diversity & Cross Culture Organisational Behaviour
Topic 7: Emotions and Stress Management
Topic 8: Organisational Justice and Whistle Blowing
Topic 9: Human Resource Management
• Concept
• Perspectives
• Influences and Recent Trends
Topic 10: Human Resource Planning, Recruitment and Selection, Induction, Training and Development
Topic 11: Job Analysis, Job Evaluation and Compensation Management
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Unit III: Unit – III
Topic 1: Strategic Role of Human Resource Management
Topic 2: Competency Mapping & Balanced Scoreboard
Topic 3: Career Planning and Development
Topic 4: Performance Management and Appraisal
Topic 5: Organization Development, Change & OD Interventions
Topic 6: Talent Management & Skill Development
Topic 7: Employee Engagement & Work Life Balance
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Unit IV: Unit– IV
Topic 1: Accounting Principles and Standards, Preparation of Financial Statements
Topic 2: Financial Statement Analysis
• Ratio Analysis
• Funds Flow and Cash Flow Analysis
• DuPont Analysis
Topic 3: Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
Topic 4: Standard Costing & Variance Analysis
Topic 5: Financial Management, Concept & Functions
Topic 6: Capital Structure
• Theories
• Cost of Capital
• Sources and Finance
Topic 7: Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
Topic 8: Leverages
• Operating
• Financial and Combined Leverages
• EBIT–EPS Analysis
• Financial Breakeven Point & Indifference Level
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Unit V: Unit – V
Topic 1: Value & Returns
• Time Preference for Money
• Valuation of Bonds and Shares
• Risk and Returns
Topic 2: Capital Budgeting
• Nature of Investment
• Evaluation
• Comparison of Methods
• Risk and Uncertainly Analysis
Topic 3: Dividend
• Theories and Determination
Topic 4: Mergers and Acquisition
• Corporate Restructuring
• Value Creation
• Merger Negotiations
• Leveraged Buyouts
• Takeover
Topic 5: Portfolio Management
• CAPM
• APT
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Unit VI: Unit – VI
Topic 1: Strategic Management
• Concept
• Process
• Decision & Types
Topic 2: Strategic Analysis
• External Analysis
• PEST
• Porter’s Approach to industry analysis
• Internal Analysis – Resource Based Approach
• Value Chain Analysis
Topic 3: Strategy Formulation
• SWOT Analysis
• Corporate Strategy – Growth
• Stability
• Retrenchment
• Integration and Diversification
• Business Portfolio Analysis – BCG
• GE Business Model
• Ansoff’s Product Market Growth Matrix
Topic 4: Strategy Implementation
• Challenges of Change
• Developing Programs McKinsey 7s Framework
Topic 5: Marketing
• Concept
• Orientation
• Trends and Tasks
• Customer Value and Satisfaction
Topic 6: Market Segmentation, Positioning and Targeting
Topic 7: Product and Pricing Decision
• Product Mix
• Product Life Cycle
• New Product development
• Pricing – Types and Strategies
Topic 8: Place and promotion decision
• Marketing channels and value networks
• VMS
• IMC
• Advertising and Sales promotion
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Unit VII: Unit – VII
Topic 1: Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
Topic 2: Brand Management
• Role of Brands
• Brand Equity
• Equity Models
• Developing a Branding Strategy
• Brand Name Decisions
• Brand Extensions and Loyalty
Topic 3: Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
Topic 4: Service Marketing
• Managing Service Quality and Brands
• Marketing Strategies of Service Firms
Topic 5: Customer Relationship Marketing
• Relationship Building
• Strategies
• Values and Process
Topic 6: Retail Marketing
• Recent Trends in India
• Types of Retail Outlets
Topic 7: Emerging Trends in Marketing
• Concept of e-Marketing
• Direct Marketing
• Digital Marketing and Green Marketing
Topic 8: International Marketing
• Entry Mode Decisions
• Planning Marketing Mix for International Markets
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Unit VIII: Unit –VIII
Topic 1: Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
Topic 2: Data Collection & Questionnaire Design
Topic 3: Sampling
• Concept
• Process and Techniques
Topic 4: Hypothesis Testing
• Procedure
• T, Z, F, Chi-square tests
Topic 5: Correlation and Regression Analysis
Topic 6: Operations Management
• Role and Scope
Topic 7: Facility Location and Layout
• Site Selection and Analysis
• Layout – Design and Process
Topic 8: Enterprise Resource Planning
• ERP Modules
• ERP implementation
Topic 9: Scheduling; Loading, Sequencing and Monitoring
Topic 10: Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
Topic 11: Operation Research
• Transportation
• Queuing Decision Theory
• PERT / CPM
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Unit IX: Unit –IX
Topic 1: International Business
• Managing Business in Globalization Era
• Theories of International Trade
• Balance of payment
Topic 2: Foreign Direct Investment
• Benefits and Costs
Topic 3: Multilateral regulation of Trade and Investment under WTO
Topic 4: International Trade Procedures and Documentation; EXIM Policies
Topic 5: Role of International Financial Institutions
• IMF and World Bank
Topic 6: Information Technology
• Use of Computers in Management Applications
• MIS
• DSS
Topic 7: Artificial Intelligence and Big Data
Topic 8: Data Warehousing, Data Mining and Knowledge Management
• Concepts
Topic 9: Managing Technological Change
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Unit X: Unit – X
Topic 1: Entrepreneurship Development
• Concept
• Types
• Theories and Process
• Developing Entrepreneurial Competencies
Topic 2: Intrapreneurship
• Concept and Process
Topic 3: Women Entrepreneurship and Rural Entrepreneurship
Topic 4: Innovations in Business
• Types of Innovations
• Creating and Identifying Opportunities
• Screening of Business Ideas
Topic 5: Business Plan and Feasibility Analysis
• Concept and Process of Technical
• Market and Financial Analysis
Topic 6: Micro and Small Scale Industries in India; Role of Government in Promoting SSI
Topic 7: Sickness in Small Industries
• Reasons and Rehabilitation
Topic 8: Institutional Finance to Small Industries
• Financial Institutions
• Commercial Banks
• Cooperative Banks
• Micro Finance
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EXAMINATION STRUCTURE
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Paper-II: Subject Specific Examination
- Total Questions: 100
- Total Marks: 200
- Question Type: Multiple Choice Questions (MCQ)
- Negative Marking: No
- Duration: 3 Hours (Combined with Paper I)
- Mode: Computer Based Test (CBT)
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SYLLABUS SUMMARY
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Total Units: 10
Total Topics: 94
Subject: Management
Subject Code: 17
Exam Category: UGC-NET Paper-II
Source: Official NTA/UGC Syllabus
Status: “As per latest official syllabus”
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